Why Has A Work At Home Paradigm Shift Occurred?
Copyright 2005 Dean Shainin
Now, more than ever, we are seeing a new revolution of
people starting their own work at home Internet business.
Why are so many people leaving full time jobs, (just over
broke) and starting a work at home Internet business?
Just take a look at the news. With down-sizing and
corporate lay-offs, people realize they do not have a
secure job when they see a co-worker of 25 years shaking
their hand good-bye.
Another reason, is high speed Internet access and marketing tools that were not available just 5 years ago. To start your own work at home Internet business, you would have to spend a fortune.
Now we have email, autoresponders, search engines,
websites, affiliate programs, marketing experts, all of
which are now free and instantly available.
Think about this for a moment. Five years ago, starting a
work at home Internet business would cost at least a few thousand dollars. Now you can start a home business on the Internet for under one hundred dollars.
A (brick and mortar) or traditional business that I owned
in the year 2000 cost thousands per month for rent,
employees, insurance and inventory.
Another factor is job dissatisfaction. Part of this
paradigm shift is that people want to own their own life.
They don't like the idea of being just another number for
the bottom line of a big corporation or company.
Here is the BIG one. The Information Age. Instant access to anything you want within seconds using search engines. No more waiting days or weeks for information on starting a work at home Internet business. Within seconds you can find anything. Yes, anything!
Work at home moms and dads play another important part. We
want to be close to our family more than ever. It's as if
we finally realize there is only so much time before our children grow up.
These are just a few of the many reasons there is a work at home paradigm shift and a new Internet business revolution starting. Yes, starting! Imagine what will happen within the next five years.
Can you think of any reason why a job (just over broke) may
be different today than five years ago?
Thousands everyday log onto the Internet for their first
time. The next generation of doing business on the Internet
has started.
There are many work at home Internet business ideas and opportunities to make money at home. It's a good idea to find a subject that you are interested in.
Within the next five years , we will witness the largest
work at home paradigm shift the world has ever seen. This
is truly the Golden Age for
Internet Marketing.
Are you going to be part of the work at home paradigm shift?
Only you can take the next step to complete freedom, to
make money at home and enjoy the life you deserve!
About the Author:
Dean Shainin is a work at home Internet business coach at: http://www.EndlessIncomeForLife.com We can build you a profitable home business working part-time from home. Training, support, Websites, and products all provided.
*COMPLETE* Money Making Site Setup F-R-E-E!
Why is My Restaurant Not Full Every Monday Night?
Why is My Restaurant Not Full Every Monday Night?
© By Howard Schwartz
In a quest for customers and to keep those customers, restaurants
are now compelled to develop a marketing plan. Marketing plans are a
crucial component for anyone who has the desire to make their
restaurant a success.
Marketing plans are a crucial component for anyone who has the
desire to make their restaurant a success. In a quest for customers
and to keep those customers, restaurant are now compelled to develop
a marketing plan. However, many restaurant owners are not
comfortable with marketing, or don't know how to write a proper
marketing plan – after all the thing they know best is the
restaurant business. If you want to be a better restaurant marketer,
attract customers, and have an ongoing direction to follow for your
business, then it is important that you follow a strategic marketing
plan.
Having a solid marketing plan for your restaurant enables you to
clearly articulate your message so that customers and prospects are
interested in and listen to what you have to say. You marketing plan
should deliver such a strong message that it compels these customers
and prospects to take action and vote with their feet by coming into
your restaurant.
Standard marketing plans contain most or all of the following
sections: market research, description of your target markets,
description of your products or services, your competition, budget,
strategy and goals, and action items to complete. They should also
include your pricing, and positioning and branding statements. In
order for your plan to work, it must be a living document, so make
changes as you implement the plan according to what works and what
doesn't.
If you are not a marketing expert then help is only a step away.
Marketing plan software is available to help you outline and develop
a solid marketing plan yourself or you can hire an external
marketing consultant who specializes in restaurant marketing to
write the plan for you.
Learn more about bringing new customers to your restaurant / new
marketing ideas:
http://www.hjventures.com/restaurant-marketing-ideas.html
====================================================================
Author's Bio
Howard Schwartz is a partner in several business strategy groups,
including HJ Ventures International, Inc. Howard has worked with
hundreds of entrepreneurs worldwide with a focus on writing business
plans for companies interested in raising capital from Venture Funds
and Angel Investors. Howard's business plans have secured several
million dollars in funding.
For more information: http://www.hjventures.com
Why Managers Need the PR Advantage
Why Managers Need the PR Advantage
Where is there a business, non-profit or association
manager who does not need all the help he or she can
find in achieving their managerial objectives?
Help like altering individual perception leading to
changed behaviors among their key outside audiences?
Help in the form of positive actions affecting the
behaviors of those important external audiences that
most affect their operations. And the help afforded
when the manager persuades those key outside folks
to his or her way of thinking, then moves those people
to take actions that let the department, group, division
or subsidiary succeed?
Of course they can use that kind of help. It's called
public relations.
And here's the premise upon which it's based: people
act on their own perception of the facts before them,
which leads to predictable behaviors about which
something can be done. When we create, change or
reinforce that opinion by reaching, persuading and
moving-to-desired-action the very people whose
behaviors affect the organization the most, the public
relations mission is usually accomplished.
Managers who adopt this course of action are then free
to move beyond tactics like fun-to-manage special events,
press releases and brochures and pay closer attention to
the perceptions and behaviors of the very people who
could hold their professional success as a manager
in their hands.
And there's no end to the positive results. Savor these
for a moment: new approaches by capital givers
and specifying sources; community leaders beginning
to seek you out; prospects starting to do business with
you; welcome bounces in show room visits; rising
membership applications; customers making repeat
purchases; fresh proposals for strategic alliances and
joint ventures; not to mention politicians and
legislators viewing you as a key member of the
business, non-profit or association communities.
Will an outside PR agency team do this sort of work?
Folks assigned to your operation? Your own public relations
people? Point is, regardless of where they come from,
they need to be committed to you and your PR plan
beginning with key audience perception monitoring.
As with any manager, you need to talk to your public relations
people in order to be certain that those assigned to you are
clear on why it's vital to know how your most important
outside audiences perceive your operations, products or
services. They must accept the reality that perceptions almost
always lead to behaviors that can help or hurt your operation.
Take the time to sit with them and go over how you plan to
implement the PR program, especially how you will monitor
and gather perceptions by questioning members of your
most important outside audiences. For instance, how much
do you know about our chief executive? Have you had prior
contact with us and were you pleased? How much do you
know about our services or products and employees? Have
you experienced problems with our people or procedures?
Budget is always a concern, so if you have the resources,
by all means use professional survey firms in the perception
monitoring phases of your program. And remember that your
PR people are also in the perception and behavior business
and can pursue the same objective: identify untruths, false
assumptions, unfounded rumors, inaccuracies, misconceptions
and any other negative perception that might translate into
hurtful behaviors.
You're employing the heavy artillery when you set the kind
of PR goal that lets you deal effectively with the worst
aberations you discovered during your key audience perception
monitoring. In fact, the new goal will undoubtedly call for
straightening out that dangerous misconception, or correcting
that gross inaccuracy, or stopping that potentially fatal rumor
right in its tracks.
The importance of selecting the right strategy telling you
how to move forward cannot be overemphasized. Keep in
mind that you have just three strategic options available
when it comes to handling a perception and opinion challenge.
Change existing perception, create perception where there
may be none, or reinforce it. Since the wrong strategy pick
will taste like red eye gravy on your pumpkin pie, be certain
the new strategy fits comfortably with your new public
relations goal. You don't want to select "change" when the
facts dictate a "reinforce" strategy.
Somebody on the PR staff (hopefully your best writer) must
prepare a strong corrective message and aim it at members
of your target audience. It's hard work, no doubt about it, but you must have words that are not only compelling, persuasive
and believable, but clear and factual if they are to correct
something and shift perception/opinion towards your point of
view leading to the behaviors you are targeting. It's that simple.
You can have some fun with the next task -- selecting the
communications tactics most likely to carry your message
to the attention of your target audience. (Suggest you do this
after you run the draft by your PR people for impact and
persuasiveness). There are many tactics available to you.
>From speeches, facility tours, emails and brochures to
consumer briefings, media interviews, newsletters, personal
meetings and many others. But be sure that the tactics you
pick are known to reach folks just like your audience members.
As you probably know, a message's believability can sink or swim on the credibility of the means used to deliver it. So, you
may decide to unveil it (and monitor reactions) before smaller
meetings and presentations rather than using higher-profile
news releases.
You will soon hear suggestions that progress reports might be
a good idea. Best reaction is to take it as a signal that you and
your PR team should think about a second perception
monitoring session with members of your external audience.
Many of the same questions used in the first benchmark session
can be used again. But this time, you will be watching carefully
for signs that the problem perception is being altered in your
direction.
If program momentum appears to slow, you can always speed
things up by adding more communications tactics, and increasing
their frequencies.
In as few words as possible, what is the PR advantage managers need? Public relations' ability to alter individual perception
leading to changed behaviors among key outside audiences.
Particularly when the effort persuades key outside stakeholders
to the manager's way of thinking, and then moves those folks to
behave in a way that leads to the success of the manager's
operation. It doesn't get any better than that.
end
Bob Kelly counsels, writes and speaks to business, non-profit and
association managers about using the fundamental premise of public
relations to achieve their operating objectives. He has been DPR,
Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR,
Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press
secretary, The White House. He holds a bachelor of science degree
from Columbia University, major in public relations.
mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com
